Safe Route Marine
Name Giving - Story behind the logo - Stationery - Website
Name Giving
Safe Route Marine – Naming & Brand Development
We had the privilege of creating the name Safe Route Marine for their innovative shipping services company. This new venture is dedicated to serving the marine industry with a wide range of technical services for shipping companies, owners, insurance providers, charterers, and management companies.
Our approach combined in-depth research, industry insight, and creative strategy to deliver a name that reflects trust, reliability, and professionalism—core values of the company. This project highlights our ability to craft meaningful names and identities, tailored to our clients’ unique vision and market positioning.
Story
Safe Route Marine’s logo was inspired by the safest shape — the square, combined with references to a life ring, the sun, and a bank safe. Together, these elements convey protection, stability, energy, and trust, forming a visual identity rooted in security and reliability.
Stationery
Website
